Which products work on subscription
Subscriptions sell what runs out. Below are the niches where the consumption cycle is obvious, and how to launch a subscription in each of them.
Coffee
A bag lasts two to four weeks. A subscription hits that rhythm better than any reminder.
Pet food
The volume follows the animal’s weight, so the next delivery date is known in advance.
Water delivery
The classic subscription: a weekly cycle, a heavy product and returnable bottles.
Cosmetics and household goods
Consumables people restock rather than choose again every time.
Vitamins and supplements
A course is packaged for 30 days — a subscription simply keeps it from breaking.
Contact lenses
The replacement date is known at purchase — dailies, bi-weeklies or monthlies. A subscription simply matches it.
Nappies and baby food
Size and volume follow the child's age and weight. "Ran out at 11pm" is a pain a subscription removes entirely.
Filters and replacement cartridges
Everyone forgets calendar-based replacements. The subscription remembers for the customer — and sells instead of a reminder.
Sports nutrition
Protein and creatine are taken daily and run out in a month. A break ruins the routine — a subscription never allows one.
Your niche not on the list?
If your product is bought regularly, a subscription will work. Write to us and we will suggest where to start with frequencies.