Blog
The subscription model without the slogans: how it works, who it suits, and what the numbers say.
Subscriptions versus one-off sales: unit economics without the hype
Two models compared on the same numbers: CAC, churn, payback time and predictability. Plus an honest account of when a subscription makes no sense.
Customer LTV: how to calculate it and why subscriptions multiply it
The LTV formula for an online store, a worked example on real numbers, and why the subscription model changes not the revenue per order but the number of orders.
Recurring payments in Ukraine: what is available to an online store
Recurring card charges through LiqPay and Plata by Mono: how tokenisation works, what to do about failed attempts, and what payment providers require of subscriptions.
How to grow repeat sales in an online store: 7 approaches
From email and loyalty schemes to subscriptions — the ways to bring a customer back, with an honest account of what each one costs and what it actually delivers.
What subscription commerce is, and whether it works in Ukraine
Selling products by subscription: how the model works, which niches suit it, what the global market looks like, and what a Ukrainian store needs in order to launch.
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