Blog
The subscription model without the slogans: how it works, who it suits, and what the numbers say.
Subscriptions for an Instagram brand: how to sell regularly without a website
A small brand sells on Instagram and Telegram, not on a website. What it takes to sell by subscription: a registered business, acquiring, one link — and what it does not take: a site, a developer, a CRM.
How much to discount a subscription: a calculation instead of a guess
Subscribe & save — how many percent, from which delivery, and whether a discount is needed at all. We work out what a repeat sale costs without a subscription and compare it with what you give away as a discount.
How to add subscriptions to a website without a developer: options for every platform
Horoshop, Tilda, Prom, OpenCart, WooCommerce, Shopify, a custom site or Instagram only — for each case, what it takes to sell a product by subscription, and when a developer is really needed and when not.
Recharge, Bold and Appstle do not work in Ukraine: a Shopify subscription alternative with LiqPay and mono
Why no subscription app from the Shopify App Store charges through a Ukrainian gateway, what the options are — a custom integration or a subscription service on top of your gateway — and how to compare them on cost.
Fiscal receipts and recurring charges: how to fiscalise a product subscription in Ukraine
Every automatic card charge is a separate operation that needs a fiscal receipt. Who issues it, how to set it up with LiqPay, Plata by Mono, Checkbox and Vchasno.Kasa, and what to do about refunds.
LiqPay or Plata by Mono for subscriptions: which to pick for recurring charges
A comparison of Ukraine's two acquirers specifically for product subscriptions: charging model, frequencies, fees, account requirements, failed payments, Apple Pay and Google Pay. And why a “LiqPay subscription” and a product subscription are different things.
Subscription churn: how to measure it and how to reduce it
The churn rate formula for product subscriptions, how it differs from SaaS, why 5% a month is a lot, the most common reasons for cancelling and what to do about each.
How to launch a product subscription in your online store: a step-by-step guide
From choosing the products to the first automatic charge: which items to start with, how to set the discount and frequency, what you need from the payment provider and the platform, and how to measure the result.
How to increase online store sales: 12 ways that actually work
Not “more ads” but a system: conversion, average order value, repeat purchases. Twelve ways, each with its cost, its payback time and the exact number it moves.
Subscriptions versus one-off sales: unit economics without the hype
Two models compared on the same numbers: CAC, churn, payback time and predictability. Plus an honest account of when a subscription makes no sense.
Customer LTV: how to calculate it and why subscriptions multiply it
The LTV formula for an online store, a worked example on real numbers, and why the subscription model changes not the revenue per order but the number of orders.
Recurring payments in Ukraine: what is available to an online store
Recurring card charges through LiqPay and Plata by Mono: how tokenisation works, what to do about failed attempts, and what payment providers require of subscriptions.
How to grow repeat sales in an online store: 7 approaches
From email and loyalty schemes to subscriptions — the ways to bring a customer back, with an honest account of what each one costs and what it actually delivers.
What subscription commerce is, and whether it works in Ukraine
Selling products by subscription: how the model works, which niches suit it, what the global market looks like, and what a Ukrainian store needs in order to launch.
Ready to try subscriptions?
Send us a request — we will show you how it would work on your own range.