Contact lens subscriptions in your store

Lenses are the one product with the replacement period printed on the box. The customer knows the date of the next purchase at the moment of the first — all that is left is to make sure that purchase happens with you, not with whoever tops the search results that day.

Why subscriptions work for lenses

A product with a replacement schedule that must not be broken

The frequency is known in advance

Dailies, bi-weeklies, monthlies — the replacement mode sets the delivery frequency too. The customer has nothing to choose: the subscription simply repeats what is written on the box.

Overwearing is harmful

Lenses past their replacement date are a risk to the eyes, and customers know it. A subscription removes the "I'll stretch it another week, forgot to reorder" scenario that hurts both the customer and their trust in the store.

The same SKU for years

Dioptres and models change rarely — once fitted by an optometrist, a customer buys the same lenses for years. The perfect subscription profile: no deliberation on reorder.

Solution and drops in the same cart

Solution runs out alongside the lenses. One subscription for the set raises the order value and spares the customer the second order they always forget.

What the customer sees

With lenses the point is to miss no replacement — but also to build no surplus. From the dashboard the customer can:

skip a delivery if they wore glasses and have stock left;
change the model or dioptres after seeing the optometrist;
add or remove solution from the set;
pause while they are away;
see the tracking and the date of the next charge.

How to launch it in your store

Three steps, from the request to the first subscription

Request and access
You fill in the form, we get in touch within one business day and open access to the platform and a test account.
The widget in your store
A ready-made integration or the widget through the API — about 10 minutes on a finished module, a few developer hours on a custom site.
Switch subscriptions on
You pick which products are available on subscription. The customer chooses their own frequency from the ready-made options — from weekly to once in a few months.

How much it costs →

Questions about lens subscriptions

What happens when the customer's prescription changes?

They update the model or dioptres inside the existing subscription — the schedule and the charges stay put. No new subscription and no email to support.

Can lenses and solution run on different cycles?

Yes — two subscriptions with their own frequencies in one dashboard: lenses monthly, solution every two months. The customer sees both side by side and manages each separately.

Some of our customers buy a year's supply. Do they need this?

Those customers suit a rarer frequency — every six months. But most people postpone the big one-off purchase precisely because of the price, so a monthly subscription with a smaller charge usually converts better.

Launch a lens subscription

Send us a request — we will show how the subscription looks on your own lens range.