Українська

Flower subscriptions for florists and flower shops

Flower subscriptions already exist in Ukraine: dozens of studios sell a weekly bouquet for the home or office. Almost all of them do it by hand — an invoice once a month, a reminder in a messenger, a spreadsheet of dates. A subscription with automatic charges removes exactly that manual work; it does not change your product.

Why subscriptions work for flowers

A product that is already bought on a schedule — for the home, the office or as a gift

The rhythm is already there

A bouquet lasts a week or two, and the customer knows it. Weekly, fortnightly and monthly cover almost every client — and those are most likely the frequencies you already offer.

A month's prepayment is a barrier, not a perk

The typical flower subscription is sold as “4 bouquets for 4,800 UAH up front”. Charging per delivery lowers the entry threshold: the customer does not have to decide a month ahead, and stays longer.

A seasonal box instead of a fixed bouquet

A subscription does not have to be for a specific arrangement. “Seasonal bouquet, size M” gives you freedom to buy whatever the market has this week, and gives the customer the element of surprise that flower subscriptions are valued for.

Offices and gifts use the same mechanics

An office needs a reliable delivery every Monday; a gift subscription is one person paying and another receiving. Both are an ordinary subscription with a recipient address — no separate processes.

What the customer sees

Flowers are an emotional purchase, and the subscription has to leave a sense of control. From their dashboard the customer can:

  • pause deliveries for a holiday or a business trip;
  • skip one week without cancelling the subscription;
  • change the frequency or the bouquet size before the next delivery;
  • set a different address or recipient — for a gift or an office;
  • update the card if it has been reissued.

How to launch it in your studio

Three steps, from the request to the first automatic delivery

  1. Request and access

    You fill in the form, we get in touch within one business day and open the merchant dashboard and a test account.

  2. A subscription on your site, or without one

    The widget on your site if you have one, or the Neocarts checkout page linked from Instagram or from a product page on a site builder. A developer is only needed for the widget.

  3. Set up bouquets and frequencies

    You add the subscription items — say, three sizes of a seasonal bouquet — and the frequencies you allow. Nova Poshta shipments are created automatically; your own couriers are connected through the API or run from the day's order list.

How much it costs →

Read also

Questions about flower subscriptions

Yes. Nova Poshta is the built-in option, not a requirement. For courier delivery you see the day's subscription orders with addresses in the merchant dashboard, and if you run your own logistics service, you pass the orders to it through the API.
The same way studios handle it now: sell a “size M bouquet” at a fixed price and compose it to the season. When the price does have to change, you update it in the dashboard and the customer is notified before the next charge — no payment provider allows the amount to change without that.
Yes. The payer enters their own card and sets someone else as the recipient and address. The dashboard and the delivery notifications stay with the payer — they manage the subscription and see when the bouquet is delivered.

Launch a flower subscription

Send us a request — we will look at your formats and suggest how to move existing subscribers from invoices to automatic charges.